Crafting Celebrations Since 1973

For over 50 years Cowell’s has been perfecting New Zealand’s most beloved pavlova. That unmistakable crisp shell, soft marshmallow centre and a place at the heart of every gathering.

Gluten Free | NZ Made | Since 1973

Loved for Generations

The pavlova has been a beloved New Zealand dessert for decades, and Cowell’s has been perfecting it since 1973. For over 50 years, our same secret recipe and finest ingredients have delivered that signiture crisp shell and soft marshmallow centre, every single time. Whether topped with passionfruit and kiwifruit on a summer’s day or with a warm berry compote on a winter’s night, Cowell’s offers a range of pavlova and meringue sizes to suit every occasion.